Da most exciting and convenient way to shop – a sneak preview of UShoppa.com

SHOPPING!!! Something ladies can never be separated from, and so it's been said too many a time. Ain't that oh-so-true? In fact, many guys are becoming ecstatic about shopping these days. It's never been easier and more convenient since online shopping sites came about.

Presenting a sneak preview of Asia's FIRST ever COMPARISON shopping site, UShoppa, that allows online shopaholics like you, me and so many others to search for products by their images based on shape, texture and of course... colour. It is powered by Malaysia's eWarna.com, the expert in colour matching and communication, artificial intelligence and image processing.

**Launching on the 10th Oct 2007**

1. Shop with confidence and ease with Image Search. Just snap a shot (with that hi-tech phone of yours. If you don't have one, just borrow by force :p) and upload the image of that gorgeous and covetous gown you saw, be it from some magazine or site, for your homecoming/prom. Why is it called homecoming anyway? Nevermind that. (Continuing from upload) Upload it to UShoppa and just search for matching products with just a click. It's that simple, really. UShoppa will perform the hocus-pocus and from there, return you the list of match closest to your uploaded picture, along with a list of online shops from which you can purchase the dress, complete with price comparison to suit your budget and also merchant's rating(s).

2. Find your favourite texture and patterns. What's more interesting? You not only get to search for matching designs and cuttings, but also textures like silk, chiffon, cotton, lycra, and the like. Not forgetting patterns, be it floral (to show your feminine side), polka-dots (if you're feeling fancy), or striped (to look wild). Yup, you “read” it right. With this interactive user friendly technology that eWarna owns, you can really shop without a fuss. UShoppa will find you the closest match for your search criteria, and other additional information as stated in the last line of point 1.

3. Pick the precise product colour with Colour Search. Decisions, decisions. First it was the cutting and design. Then material and pattern. Now colour... Life just got to come with full of tough choice. Take a pick, anyway? Next, define the colour you want from UShoppa's 3D color space and combine it with Intelligent Name Search and Price Search to find the product with the colour you desire.

Quick feats

• Search by colour, shape and pattern

Search by colour

Search by colour, shape and pattern(a)

Search by colour, shape and pattern(b)

Search by colour, shape and pattern(c)

• Search by keyword

Search by keyword and colour

• Vast variety (based on categories)
  

Search by categories

• Monthly/Weekly Fashion UPDATES (what's hot and “in”) - and you can click on the pictures to search for similar items

Stars' and *hot* picks

• Search similar by picture upload using camera phone. The quick and easy way that helps eliminates frustrations like “This is not I was looking for. I want something like.... Not quite... More like... what she is wearing in XYZ magazine”. Sounds familiar?

Search by photo upload