Ushoppa.com incorporates Intelligent Name Search (INS)

As its name portrays, it’s definitely something smart :D What it basically does, is that it allows online shoppers to text-search for UShoppa's products with uncertain product names – ambiguous inputs. In other words, if you misspelled a brand or a product you’re looking for, or if the stored information in our database is with different punctuation/short forms, INS will still display the correct results. Pretty smart, right? Told you so :p

Below is an example. Laugh all you want but hey, it happened, still happens, and will happen.

Table 1: Text search with and without INS

A normal database will return you results based on your query/search ONLY if it is exactly as stored in the database. You will lose customers, you will lose sales. Some will get so frustrated and irritated and vow never to return to your site. Pardon my exaggeration but, I’m sure some people feel like that when they can’t get what they’re searching for.