Ushoppa.com incorporates Intelligent Name Search (INS)

As its name portrays, it’s definitely something smart :D What it basically does, is that it allows online shoppers to text-search for UShoppa's products with uncertain product names – ambiguous inputs. In other words, if you misspelled a brand or a product you’re looking for, or if the stored information in our database is with different punctuation/short forms, INS will still display the correct results. Pretty smart, right? Told you so :p

Below is an example. Laugh all you want but hey, it happened, still happens, and will happen.

Table 1: Text search with and without INS

A normal database will return you results based on your query/search ONLY if it is exactly as stored in the database. You will lose customers, you will lose sales. Some will get so frustrated and irritated and vow never to return to your site. Pardon my exaggeration but, I’m sure some people feel like that when they can’t get what they’re searching for.

Ushoppa.com celebrities of the month – dress like one of them

Figure 1: Maggie Q

Say, you’re very much interested in that dress Maggie is prepped up in. Your eyes can’t move away from it. You can’t stop thinking about it and imagine how gorgeous you’ll look in it. Heck, you would probably look better in that dress than Maggie herself *wink*.

To obtain what she’s wearing, all you have to do is click on the star on the celebrity, and ushoppa will search for similar items and throw some results back at you :p It could be a dress, a top, the bling-bling accessories, that pair of crazy high-heels or whatever.

Loads of fun.

Click on the star on Maggie. This will bring you to a page with results similar to the apparel worn by the artist.

Figure 2: Results for similiar dresses

You can also perform a “Search Similar” for more refined results. Or you can adjust those sliders that control the importance of shape, color and pattern. And click “apply”.

Figure 3: Voila… your ideal dress

Same goes for the other must-haves on our pick-of-the-month-artists. Here, say for example you’d like to get a pair of jeans like Avril’s. Click on her jeans highlighted in a star.

Figure 4: Avril Lavigne

Over here, you will have a list of jeans with various cuttings: skinny fit, low rise, boot cut, straight cut...

Figure 5: Search results for jeans

As for our third celebrity of the month, you click the star on Eminem’s bandana to look for bandanas.

Figure 6: Eminem

There you go. Bandanas. Ta-da!

Figure 7: Bandanas